For two years running, V Pure had full inclusion experiential sampling into NZ University O-Weeks celebrations.

Activating at Auckland University of Technology, University of Otago and the University of Canterbury, the V Pure teams distributed over 12,000 units of product, gave away more than $3,000 in student prizes and hosted a fully branded site within each organised event.

V Pure also had a drinks partnership with onsite student bar, AUT Vesbar. This consisted of product vouchers, branded installations and shared content.

Full Campaign creation & management - planning, scoping, budgeting, staff & asset management, supplier & client comms, content capture resulting in true and genuine brand interactions between V Pure & NZ Students.