In celebration on the upcoming winter season in 2018, Monteith’s activated the Monteith’s Land Cruiser - customised pop-up bar with on-tap product. During the 4 live days of the festival, Monteith’s sampled out two hero beer variants to over 8,500 visitors.

Campaign Execution - staffing, asset, product logistics, scoping & management. Onsite Event Manager during the festival.